For the past several weeks the Empathy Factory has been teamed up with the Centre for Entrepreneurship Education Development (CEED) on a pilot program that we’re calling Enterprising: Empathy.
The purpose of Enterprising: Empathy is to instill a sense of empathy and compassion through the practice of social entrepreneurship. Students are learning the skills required to start and run a business, and framing their ideas through a philanthropic/social-good lens.
Today we’re working with the students in the Youth Pathways and Transition (YPT) program that’s held at the Quinpool Education Centre. In the spirit of the fast-approaching holiday season, the students have decided to make and sell festive wreaths and donate 100% of their proceeds to the Lodge that Gives (an adjunct of the Canadian Cancer Society).
They’ve named their social enterprise, “Bigger than Bill$” as their message is that while they are running a business, the goal goes far beyond the profit; it’s all about the cause.
The savvy marketers they are, YPT developed a tag line that you won’t soon forget:
“Wreaths for a Reason; Bringing Joy to the Season”
I’ve purchased two wreaths, and if you’d like to do the same, let me know and I’ll take your order to them ($20 apiece).
I’ll keep the updates coming.